Bubs exists because the internet is very good at telling parents what to panic about and very bad at telling them what to do next.
We are an independent Australian publication for families raising children here. We cover the ordinary, high-stakes stuff: sleep, feeding, health, behaviour, childcare, money and the gear. We write in plain English, link to the sources we used, and tell you when something is general information rather than personal advice.
What we believe#
- Parents are not stupid. They do not need to be scared into clicking. They need clear information, context and a next step.
- Australia is not America. Our health system, childcare system, leave entitlements, safety standards and slang are different. Advice written for the United States often does not apply here.
- Evidence beats confidence. A confident voice on social media is not a source. We prefer government guidance, clinical guidelines, peer-reviewed research and reputable Australian organisations.
- There is no perfect parent. A guide that makes you feel like a failure is a bad guide. We aim for useful, not smug.
- Trust is built in public. We show our sources, date our pages, disclose AI assistance and correct mistakes.
What we cover#
- Sleep: safe sleep, tired signs, routines and the reality of broken nights.
- Feeding: breastfeeding, formula, bottles, starting solids and fussy eating.
- Health: common conditions, red flags and how to navigate the Australian health system.
- Behaviour: tantrums, boundaries, big feelings and connection.
- Childcare: long day care, family day care, preschool, the subsidy system and waitlists.
- Money and work: parental leave, family payments, childcare costs and the family budget.
- Gear: prams, cots, car seats and the kit that is actually regulated.
Who we are#
Bubs is a small independent editorial project, founded in Australia in 2026. We do not pretend to be a hospital, a government department or a team of anonymous “experts”. Our guides are produced by an editorial team that researches, writes and checks each page against the sources listed on it.
We are building an advisory panel of Australian health professionals, early childhood educators and family finance specialists. Until a guide has been reviewed by a qualified clinician, it is labelled Evidence-informed, not Medically reviewed. You can read more in our medical review policy.
How we work#
Every guide follows the same process:
- Start with the questions parents actually ask.
- Research the current Australian guidance and the evidence behind it.
- Write a plain-English draft with a clear next step.
- Check every factual claim against the cited sources.
- Label the guide honestly, including whether it has been medically reviewed.
- Date it, publish it, and update it when the guidance changes.
- Correct errors quickly and transparently.
We use AI tools to assist with research, drafting and editing. We do not publish AI output unchecked. You can read our full editorial policy and our AI policy.
What we are not#
- We are not a substitute for your GP, midwife, child and family health nurse, paediatrician or emergency services.
- We are not a law firm or a financial adviser.
- We are not a review site that sells rankings. If we ever use affiliate links, they will be clearly labelled and will not change our advice.
- We are not a crisis service. If you are in danger, call 000. For urgent health advice, call healthdirect on 1800 022 222.
Corrections and contact#
If you spot an error, please tell us. Email hello@bubs.com.au with the page and the correction. We will investigate and update the page if needed.
For everything else, see our contact page.