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Bubs

Trust

Editorial policy

How Bubs researches, writes, checks, dates and corrects its guides — including our policy on AI assistance and commercial independence.

Updated 1 November 2026

This policy explains how Bubs produces content. It applies to every guide, tool and page on the site. If we change it, we will update the date at the top and note the change.

Our mission#

To help Australian families make calmer, better-informed decisions about raising children. We do that by turning complex or conflicting guidance into clear, practical explanations with sources you can check.

Our sourcing hierarchy#

We prefer sources in this order:

  1. Australian government and statutory agencies — healthdirect, the Department of Health and Aged Care, Services Australia, the Department of Education, state and territory health departments, the Therapeutic Goods Administration, Product Safety Australia and the Australian Institute of Health and Welfare.
  2. Australian clinical guidelines and major hospitals — the Royal Children's Hospital Melbourne, the Sydney Children's Hospitals Network, the Australian Immunisation Handbook and national clinical guidelines.
  3. Reputable Australian non-profits and peak bodies — Red Nose Australia, the Raising Children Network, the Australian Breastfeeding Association, ASCIA, ACECQA and similar organisations.
  4. Peer-reviewed research and international guidance — used to add context, not to override current Australian advice.
  5. Reputable journalism and expert commentary — used for context and attribution, not as the sole basis for a health claim.

We do not cite anonymous social media posts, content farms or AI-generated summaries as sources. If a claim cannot be supported, we cut it or label it clearly as opinion.

How a guide is made#

  1. Question and scope. We start with a real parent question and define what the guide will and will not cover.
  2. Research. We read the current Australian guidance, note the date and check whether it has changed recently.
  3. Outline. We choose the sections that answer the question, including safety information and when to seek help.
  4. Draft. We write in plain English, with Australian spelling, context and terminology.
  5. Fact check. Every factual claim is checked against the cited source. Numbers and dates are checked twice.
  6. Edit. A second editor reviews structure, tone, accessibility and internal links.
  7. Review label. A guide is labelled either Evidence-informed or Medically reviewed. We do not use the latter unless a qualified clinician has actually reviewed it and is named on the page.
  8. Publish and date. We publish with a visible “updated” date and a list of sources.
  9. Maintain. We review health and money guides at least annually, and sooner if the guidance changes.

Artificial intelligence#

We use AI tools to assist with research, outlining, drafting, editing and checking. We are transparent about this because it is relevant to how you read the page.

Our rules:

  • AI output is never published unchecked. A human editor reviews every guide before it goes live.
  • Every factual claim must be traceable to a cited source. If the AI cannot support a claim, the claim is removed.
  • Health guides are not labelled medically reviewed unless a qualified clinician has reviewed them, regardless of how the draft was produced.
  • We do not use AI to invent authors, credentials, quotes, statistics or testimonials.
  • We do not use AI images of real people or fake clinical settings.
  • If a guide was substantially drafted with AI assistance, the page says so.

This is a living standard. As the tools and the evidence change, we will update it.

Illustrations and images#

Our editorial illustrations are original vector artwork created for Bubs. They are not stock photography, and we do not use AI-generated photorealistic images of people or clinical settings.

  • Illustrations are stored as SVG so they stay sharp on every screen and add very little page weight.
  • Social sharing cards are generated from the same artwork and each guide’s title, so a link looks like the guide it points to.
  • Meaningful images have descriptive alt text. Purely decorative images use empty alt text so screen readers can skip them.
  • We do not bake essential text into images. Headings, instructions and safety messages are always real HTML text.
  • Images have explicit dimensions and loading priorities so the page does not jump around while it loads.

Accuracy, updates and corrections#

We aim for accuracy, but we are not infallible. If you find an error:

  • Email hello@bubs.com.au with the page URL and the correction.
  • We will acknowledge the email, investigate, and update the page if needed.
  • For significant corrections, we will note what changed and when.
  • If a source changes, we will update the guide and the “updated” date.

We do not silently delete corrections or rewrite history. Trust is built by showing the work.

Commercial independence#

  • We do not sell rankings, reviews or “best of” positions.
  • We do not accept payment to include a product in a guide.
  • If we ever use affiliate links, they will be clearly disclosed, and they will not change our recommendations. We do not currently use affiliate links.
  • Sponsored content, if it ever appears, will be labelled as sponsored and kept separate from editorial guidance.
  • We may accept product samples for review, but we will say so and we will return or donate them if we cannot review them independently.

Health information#

Our health guides are general information for Australian families. They are not a diagnosis, a treatment plan or a substitute for individual medical advice. Every health guide includes when to see a GP, when to call healthdirect and when to call 000.

We do not publish dosage instructions for prescription medicines, personalised treatment plans or advice that requires a clinical examination. If a guide touches on medication, it explains the general principles and directs you to a prescriber or pharmacist.

Privacy and data#

We do not require an account to read the site. Our tools run in your browser. We do not sell personal information. See our privacy policy for details.

Contact#

For corrections, editorial questions or medical review enquiries: hello@bubs.com.au.